Lucinda Price (aka Froomes) is a writer, broadcaster and comedian.
Her debut book, All I Ever Wanted Was To Be Hot, was released by Pantera Press in September 2024. An instant best-seller, it won an Australian Book Industry Award (ABIA) for Small Publishers’ Adult Book of the Year. Price was also nominated for the 2025 Matt Richell Award for New Writer of the Year. It was crowned Non-Fiction Book of the Year by Harry Hartog, and was voted Shameless’ Memoir of the Year.
As the CEO of FROOMESWORLD, she runs an international one-woman business specialising in scripting, producing, presenting and editing original content. She has amassed a cult following online and earned an AACTA nomination for Best Digital Creator of 2022.
Passionate about eating disorder awareness, she is the ambassador for Australia’s InsideOut Institute for Eating Disorders. She is also an ambassador for Tourism NSW, alongside ongoing partnerships with some of Australia’s largest and most prestigeous brands.
As a seasoned MC and entertainer, she’s appeared at some of Australia’s most iconic live events and stages, from Beyond The Valley to the Opera House, Ability Fest and Fed Live. Her sold-out debut show at the 2023 Melbourne International Comedy Festival was rated five stars by The Age.
Formerly the co-host of radio show and award-winning podcast Flex and Froomes, she has an innate understanding (and love) of broadcast. She has also hosted multiple limited series podcasts including Where Are All The Baby Pigeons for Nova.
Lucinda’s TV credits include ABC’s At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia, a presenter on ABC’s Art Works and the red carpet host of the 2022 ARIA Awards. She has also written for the 2021 ARIA Awards and ABC’s Question Everything.
Her writing work has appeared in The Guardian, The Sydney Morning Herald, ABC and Pedestrian, alongside her Substack with over 13,000 subscribers.
With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.
If you want to work with her (me 😝), contact: claire.harrison@creativerep.com.au.
Photo by Pat Stevenson, styling by Kiko Vintage.
Her debut book, All I Ever Wanted Was To Be Hot, was released by Pantera Press in September 2024. An instant best-seller, it won an Australian Book Industry Award (ABIA) for Small Publishers’ Adult Book of the Year. Price was also nominated for the 2025 Matt Richell Award for New Writer of the Year. It was crowned Non-Fiction Book of the Year by Harry Hartog, and was voted Shameless’ Memoir of the Year.
As the CEO of FROOMESWORLD, she runs an international one-woman business specialising in scripting, producing, presenting and editing original content. She has amassed a cult following online and earned an AACTA nomination for Best Digital Creator of 2022.
Passionate about eating disorder awareness, she is the ambassador for Australia’s InsideOut Institute for Eating Disorders. She is also an ambassador for Tourism NSW, alongside ongoing partnerships with some of Australia’s largest and most prestigeous brands.
As a seasoned MC and entertainer, she’s appeared at some of Australia’s most iconic live events and stages, from Beyond The Valley to the Opera House, Ability Fest and Fed Live. Her sold-out debut show at the 2023 Melbourne International Comedy Festival was rated five stars by The Age.
Formerly the co-host of radio show and award-winning podcast Flex and Froomes, she has an innate understanding (and love) of broadcast. She has also hosted multiple limited series podcasts including Where Are All The Baby Pigeons for Nova.
Lucinda’s TV credits include ABC’s At Home Alone Together, in a sketch she wrote and edited, Amazon original The Moth Effect, Australia Now and Then, a host on MTV Australia, a presenter on ABC’s Art Works and the red carpet host of the 2022 ARIA Awards. She has also written for the 2021 ARIA Awards and ABC’s Question Everything.
Her writing work has appeared in The Guardian, The Sydney Morning Herald, ABC and Pedestrian, alongside her Substack with over 13,000 subscribers.
With a passion for taking the piss across multi-platform media, Froomes is a one-of-a-kind creative powerhouse.
If you want to work with her (me 😝), contact: claire.harrison@creativerep.com.au.
Photo by Pat Stevenson, styling by Kiko Vintage.